Member Spotlight - Infinity Christmas Trees

They were photographed for The Times last month, leading the story from BCTGA that sales are soaring for real Christmas trees. Now Infinity Christmas Trees, from Herefordshire, are gearing up for a busy seven weeks ahead.

Raising the profile of Christmas tree growers across the UK is vital through October and November as thoughts turn to Christmas – especially in 2020 when we all, more than ever, need a reason to celebrate. Dave Brown from Inifinity Christmas Trees admits Covid has been a “rollercoaster” but that this lockdown is very different to the first when garden centres were closed.

“Garden centres are good for mental health and have Covid restrictions in place with spacing and lots of room. If anything, garden centres have increased orders this year. People who would normally go away at Christmas are staying at home so we are expecting the demand to be higher than ever for real Christmas trees this year and growers should really grab this opportunity.”

This year Infinity Christmas Trees is 23% up on wholesale sales.  

“Our biggest hit is from pubs and clubs and entertainment venues which would usually go for trees that are between three and five metres. Trees above five metres are town hall trees and are for city centres and people are still buying these.”

Infinity Christmas Trees has six growers and 14 associated growers across the UK who can supply fresh, local trees to all regions.

“We supply garden centres and retailers within a ten-mile radius of our growers and people can also come to farms and pick their own.”

There’s also a real emphasis on sustainability at Infinity Christmas Trees as every tree cut down is replaced by two more.

“We also plant trees where the root systems will hold the soil together to reduce flooding, added Dave. “Environmentally there’s nothing better than a real Christmas tree… as well as being the scent and centrepiece to the perfect family Christmas!”